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December 18, 2007

Handmade 2.0 via NYTimes

"...for crafters in general, Etsy is another manifestation of how D.I.Y.-ism has evolved. Its motivation may still be the independence from capitalism that Railla wrote about. But it can also be about a form of independence economic independence within capitalism. Many of the artist-entrepreneurs opening up their virtual shops on Etsy want what Circa Ceramics or Emily Martin or the Austin Craft Mafia have achieved: Making a living from what they love to do. It's a goal that reconciles ideology and self-branding, not so much to change the world as to stake out a place in it." Handmade 2.0 via NYTimes

Posted by cat at 04:32 PM