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July 06, 2007
No Logo: Sao Paulo Bans Outdoor Advertising
"...Advertisers have found their way onto every square inch of available blank space. Fed up with the rampant advertising smothering his city, Sao Paulo's mayor, Gilberto Kassab, passed legislature last year effectively banning all outdoor advertising in Brazil's largest metro. (With more than 11 million people, Sao Paulo is about five times the size of Chicago). Six months later, the removal of all the advertising is nearly complete and the city..." more via World Changing)
Posted by cat at 11:10 AM