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March 23, 2006

Quarky Knitwear and Knitting for the blind

Sassy photo from lion brand website i like this image because she's got that retro knitting poster girl look! hot! it's also a bit off in that nerdy bad style knit way that i adore: closer look and it's fun fur, cross skulls in her bandana (?) and fishnet stockings... funny. charming. if anyone out there makes this will you PLEASE send me an image of you wearing it??! this post was really for another reason:

The PR guy for the above site posted about Knitting for the Blind

I handle the marketing for a knit and crochet website. In response to an email from a blind knitter who wanted to use our patterns, we programmed a template so that all of our over 1,000 free patterns could be ready by a Brailler machine, that creates Braille from text or by a text to speech reader. The response was overwhelming, with the most (in terms of enthusiasm and quantity) positive comments we have every received. Our site has been up since 1995. Most people who responded were not blind. They just appreciated what we did so much that they swore to buy our product exclusively from now on. Our next programming adjustment will be to make all of our patterns available in large type. Now that is a LOT of people, but the motivation to do this evolved from our first modification when we realized that appealing to people with special needs (these very targeted niches) was good all around.
posted here

Posted by cat at 09:05 PM